In orange-red, it does not go unnoticed among the few cars parked in the “end-to-plant” of the industrial site of PSA Rennes-La Janais. It, it is the Citroen C5 Aircross, the future flagship of the brand to the rafters. A model with rounded shapes and warm colors intended to be displayed in a prominent place on the Citroën booth at the Mondial de l’automobile, which will take place in Paris from 4 to 14 October.
Marketers and sellers Citroën are looking forward to seeing this new vehicle in the concessions. This is planned for early 2019, with the first orders that will fall at the end of December. For the moment, the brand of the PSA group, which designed the DS, the CX, XM and Xsara Picasso lack of a nugget of this caliber. A vehicle which is a car big, comfortable, innovative, and well finished for families of executives. At the same time, the machine must be to the taste of the day – understand an SUV (Sports Utility Vehicle), one of these vehicles like 4 x 4 urban sell like hotcakes.
The C5 Aircross will she be the small miracle which, like its cousin the Peugeot 3008, will reopen permanently Citroën ? The brand is doing better in 2017 and brings its contribution to the historical results of French manufacturers in the first half of the year, 2.1 million vehicles sold, the Renault group increased by 10% compared to the same period of 2017) and $ 2.2 million for PSA (+ 38 % thanks to the acquisition of Opel ; + 8 % for the only Peugeot Citroën and DS).
“We achieved record sales for the past seven years, welcomed Linda Jackson, director general of the mark. The registrations worldwide were up 9 % in the first part of the year, with a leap of 50 % in China. “The good scores of C3, the utility range, the C4 Cactus and the new C3 Aircross (the small SUV launched by June 2017) put the balm to the heart of the commercial teams.
Yet, some of the…