The company Caramel & Co was barely 9 months. But its brands, such as candy Kréma and The Magpie who sings, chocolates Foal or Suchard, lozenges, Vichy and, of course, Caramel and Malabar, with the aromas of good nostalgia. This assortment of sweets is out of the fold of the american Mondelez in may 2017. Since, fell under the French flag following the takeover by the investment fund Eurazeo, the company is looking for a new destiny.
This is Thierry Gaillard which will now pave the way. The man knows the world of confectionery : he led Mars Chocolate France, before driving the group of drinks Orangina Suntory France. A position he held when he agreed to join Caramel & Co in January. With an objective : “to Revive the sleeping beauties. “
In other words, grow the turnover (today estimated at 250 million euros) to 20 % in five years and make Caramel & Co a profitable business. “After having worked in large international groups such as Unilever, Mars, Danone and Orangina, I want to join a human size company, with a spirit more entrepreneurial and brands with strong potential,” said Mr Gaillard, who has invested in Caramel & Co as a staff.
Caramel & Co and its thousand employees have already put in running order. An intensive work to manage the divorce with Mondelez. The company has established its head office in Issy-les-Moulineaux (Hauts-de-Seine), and has had to reorganize its five factories. That of Saint-Genest-Ambière (Vienna) from which emerge the candy Kréma, The Magpie who sings and Malabar, also produced chewing gum Hollywood that Mondelez is making now in Turkey and Poland.
In exchange, the u.s. ceded the Spanish brand of jellies Dulciora, who migrated from Spain to Saint-Genest-Ambière. The site of Blois, in charge of all the variations…