BNP Paribas deploys new services, based on virtual reality and designed to facilitate the routing of its customers. Already introduced in certain areas of the bank retail banking, real estate or insurance these virtual reality technologies offer many opportunities at the time of the transformation to digital.
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Projection, visualization, experience, customization… beyond the technological achievement, the virtual reality has found applications in many areas. BNP Paribas, in the framework of its strategy of transforming digital and evolution of professional practices, offering its customers to integrate virtual reality into their standard banking practice, using tools that aid in decision making or management.
Bertrand Cizeau, Director of Communications at BNP Paribas, says : “The universe of virtual and augmented reality will increasingly be part of the daily lives of our customers by offering new forms of mediation between our public and our services. At BNP Paribas, we are looking closely at these new technologies in the context of our innovation policy. The challenge: integrate to deliver new services that facilitate more the journey and the customer experience. ”
The first of the offers of virtual reality
made available to clients BNP Paribas
Retail banking in France has launched an application in the virtual reality experience to its clients this will be the banking experience of tomorrow : the consultation of the banking operations in augmented reality, the course of purchase of real estate, etc
BNP Paribas Real Estate offers a visualization tool to plan and inform a real estate investment, the POD Developed in partnership with the start-up Vectuel & RF Studio, it is a capsule of teleportation which allows you to view in 3D and 360, a new apartment or a building in course of construction or marketing.
The “Mobile Protect” VR ” of BNP Paribas Cardif, is a virtual reality experience to be playful, which helps to educate individuals to the benefits of insurance for the protection of their mobile and their valuables.
All of these solutions will be presented in the show Viva Technology the second edition of which will be held in Paris from 15 to 17 June 2017, and of which BNP Paribas is one of the main partners.
BNP Paribas, a contributor to the development of virtual reality
In 2016, in partnership with The Rencontres d’arles and Fisheye, BNP Paribas has launched the VR Arles Festival, the first event dedicated to artistic virtual reality.
Since its opening in December 2016, BNP Paribas is the primary partner for the mk2 VR to Paris, place in France dedicated to virtual reality.
On the occasion of the tournament of Roland Garros 2017, BNP Paribas, first partner of world tennis, will lead the fans in a game of tennis virtual with his game ” We Are Tennis Virtual Reality Challenge “.
Finally, BNP Paribas has made its first corporate film 360° virtual reality. This film plunges the viewer into the universe of the bank and invites it to live an immersive experience. You can find our film on our youtube channel : https://www.youtube.com/user/BNPParibas
About BNP Paribas
BNP Paribas is a bank of the first rank in Europe with an international reach. It is present in 74 countries, with more than 192 000 employees, including more than 146 000 in Europe. The Group holds key positions in its three main areas of activity : Domestic Markets and International Financial Services, whose networks of retail banks and the financial services are grouped in Retail Banking & Services, and Corporate & Institutional Banking, which focuses on the clients Business and Institutional. The Group accompanies its clients (individuals, associations, entrepreneurs, SMES, large companies and institutional) in order to help them realize their projects by offering services of finance, investment, savings and protection. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the # 1 player in specialised financing to individuals in Europe. BNP Paribas is also developing its integrated model of retail banking in the mediterranean basin countries, in Turkey, in eastern Europe and has a large network in the Western United States. In its activities Corporate & Institutional Banking and International Financial Services, BNP Paribas enjoys a leadership in Europe, a strong presence in the Americas, as well as a robust framework and strong growth in Asia-Pacific.
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