Apax Partners MidMarket has announced the arrival of Gregory Salinger as Chief Digital Officer

Paris, June 14, 2017 – Apax Partners MidMarket accelerates its strategy of value creation related to the digital with the arrival of Gregory Salinger as Chief Digital Officer.

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Entrepreneur of talent, Gregory is evolving in the digital and technology for over 20 years. He has developed and managed GOA, the gaming platform of network-initiated by France Telecom and co-founded and directed Chateau Online, making it the first site ecommerce dedicated to wine in Europe. More recently, he was president of Videdressing, the first marketplace in France specialised in fashion and the luxury of opportunity, which he has led the transformation to be successful the strategic turning point of the fashion, tech and mobile.

Gregory has also worked for over 10 years at Microsoft, first as the ceo of MSN France, which became, under his direction, the first digital media in France. He then managed at a global level is successively the Strategy and Operations of the Online activities, the General Public, the Online Marketing for the General Public and Advertising Monetization.

His mission at Apax Partners MidMarket will be to support the leaders of the portfolio companies in the processing or the digital development of their business.

Eddie Misrahi, Chairman of Apax Partners MidMarket, says, ” today, digital is not an option. The arrival of Gregory Salinger, whose expertise in processing digital is recognized as an entrepreneur and leader, will enable us to accelerate value creation in portfolio companies. ”

Gregory Salinger, Chief Digital Officer, concludes, ” I am very pleased to be joining Apax Partners, investor heavily engaged in digital. My role will be to support leaders and entrepreneurs to place the lever of the digital at the heart of their business strategy and strengthen their foothold in the digital ecosystem. I look forward to leveraging my experience in accelerating growth by disruption, transformation and innovation. ”

About Apax Partners MidMarket
Apax Partners is a leading private equity in Europe. With 45 years of experience, Apax Partners supports businesses on the time to make them leaders in their sector. The funds managed and advised by Apax Partners total more than 3 billion euros. These funds invest in SMES or intermediate-sized companies with strong growth, in four areas of specialization.

Altran, Gfi Informatique, InfoVista, Melita, Nowo-ONI and Vocalcom
Europe Snacks, Groupe Afflelou, Group Royer, Sandaya, and THOM Europe (Histoire d’or, Marc Orian, Treasure, Stroili and Oro Vivo)
Amplitude Of Surgical
Group INSEEC, Marlink and SK FireSafety

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