The external brands that will be in range in H&M’s new fashion and inredningskedja the Sheet opens in the autumn, the Swedish as well as international.
It writes the trade magazine Habit.
External brands in the product range are mainly in the field of shoes, accessories and home decor.
Swedish brands in the range are , among others, Tretorn, Nividas, Hestra, Cliff and Iris hantverk. In addition, there are, among other things, the Adidas, the Company, Clarks, Converse, Duralex, Nike, Peugeot, RM Williams, Reebok and a number of other brands.
H&M held at the end of last week a kollektionspresentation for the new fashion – and inredningskedjan in London, where also the first store to be opened. It was previously known that the concept debuts at 224 Regent Street in London and also have a store locator, in Copenhagen, announced.
Now it is also known that the group converts a store for H&M to the Sheet at the address 27-29 Long Acre in London’s Covent Garden, the writing Habit. After the shops in London and Copenhagen waiting even Munich and Brussels in the autumn as well as e-commerce in the initial 18 european countries.
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