Levi Strauss continues with Kenzo on labels in pockets of jeans

© Reuters. LEVI STRAUSS CONTINUES WITH KENZO ON LABELS IN POCKETS OF JEANS

NEW YORK (Reuters) – Levi Strauss continues to Kenzo, a subsidiary of LVMH (PA:LVMH), for alleged infringement of trademark law to sew labels on the pockets of his pants, including a new collection promoted by the singer Britney Spears.

The collection in question, launched last month, is called “Kenzo presents Britney Spears-The Collection Memento No. 2”.

In its complaint filed with a court in San Francisco, the manufacturer of jeans, says it may lose sales and its business may suffer “damage incalculable and irreparable”, not to mention the disarray in which Kenzo would plunge the customer.

Kenzo did not respond to requests for comment in the immediate future.

Levi Strauss explained that it affixes since 1936 on the seam of the pocket of her jeans a small tag, colored with his name, thus enabling a “visual identification” of its products.

(Jonathan Stempel; Wilfrid Exbrayat for French service, edited by Tangi Salaün)