They seem far away, the rhinestones and the glitter of the universe glitz of fashion ! On Friday 21 September, however, the last day of the exhibition paris Première Vision, the industry professionals flock by the thousands, strolling down the aisles straight and unvarnished from the Parc des expositions of Villepinte, in search of the fashion trends of tomorrow. Except that this year the great novelty of the first living textile world is not to be sought in the casing, confined, behind which are piled up miles of fabric and accessories of all kinds. Intriguingly, the innovation of this edition 2018 is a thousand leagues away, on the Internet, with the launch of a market place for professionals of the clothing, a marketplace.
The goal of the First Vision is simple : to adapt to the pace of the collections, which has accelerated considerably in recent years. “Before, you had two collections per year, summer and winter. Today, brands such as Chanel, The Kooples can submit up to nine or eleven. In the Face of this, the upstream of the supply chain could not be satisfied with two annual meetings, ” explains Gilles Lasbordes, general manager of the group for 62 million euros of revenue in 2017.
Watermark, it is also to respond to the difficulties of the textile industry has suffered greatly from the crisis, and the emergence of e-commerce dress. In France alone, three lounges, ready-to-wear – Capsule, Paris sur Mode, or The Box – have dropped the curtain in recent years, due to lack of exhibitors and visitors. “The periods post-crisis 2008 and postattentats have been very hard for the sector,” confirms Gilles Lasbordes, who, despite the mixed record of this latest edition (– 8.3 per cent year on year, with 55 500 visitors), claims to have found since 2017 its attendance levels of before the crisis. To return…