Forum. The low cost in transportation, often in the spotlight, is the tree that hides the forest of the proliferation of forms of sale at ” discounted prices “. The hard-discount food is exceeded in this field by the ” déstockeurs “, which were, in 2017, the segment of consumption, which benefited from the strongest growth (+ 44% according to Information Resources, Inc., IRI, which analyzed the behaviors in the large-scale distribution).
In the non-food, the “bazaars” and other “discount stores” (Action, NOZ…) extend their fleets of stores at an impressive rate. Primark shows the strongest growth in the clothing market.
Everywhere, the signs for “traditional” are engaged in a higher bid promotional. Between sales, promotions, private sales and, now, “Black Friday,” it is more of a garment on both of which is sold at a slashed price. In the large-scale distribution, the share of products on promotion in the sales now exceeds 20 %, from 14% in 2000, according to the research firm Symphony IRI.
Darty or Ikea are now participating in this escape before. Offers low-cost multiply even in the sectors of banking and insurance. Digital encourages movement, with an e-commerce that ensures transparency of prices, and the economy, the so-called “collaborative” or ” on-demand “, which breaks the price of a large number of services.
Exhaustion of a model of consumption
Should we not be glad that the competition pulls prices down ? In the first instance, the spread of prices is in favour of purchasing power of households that can hardly rely on the dynamics of income.
Nicolas Sarkozy, the law of modernisation of the economy of 2008, there were on the liberalisation of these mechanisms to reduce price to compensate for the feeling of degradation in the standard of living. The price war in the…