At the end of June, the u.s. Conagra took over Pinnacle Foods to create a giant frozen meals. An operation $ 8.1 billion (€6.7 billion). And a further example of the appetite for mergers and acquisitions groups of the consumer. Their martingale for renewed growth.
This is the main lesson from the study of the office of strategy consultancy OC & C, published Friday, July 6, on the first fifty consumer goods companies in the world, which highlights the record number of mergers and acquisitions finalised in 2017, an increase of 45 % compared to 2016. OC & C list 60 operations for a total value of $ 145 billion.
New consumer expectations
Most of these transactions are explained by the willingness of large groups to meet the new expectations of consumers. This is to accommodate a request for a more healthy diet or packaging more concerned about environment. The example of the american giant meat Tyson Foods investing in Beyond Meat, a specialist in the burger meat-free, protein-based plant.
Or whether to be in phase with the new modes of consumption. And Nestlé has focused on the start-up Freshly, whose ambition is to deliver nutritious meals, prepared by his care, on the american territory.
These acquisitions are expected to support the sales growth of the groups of consumer goods: organic growth, at constant scope and constant exchange rates, continuing to mark the not (+ 2.6% in 2017). “As for profitability, it improved by 0.7 % with the focus groups on the costs. Investors such as 3G are introduced in the brewer AB InBev the BBZ or “budget base zero”, a method that returns to justify each expenditure and not to establish a budget compared to the previous year. This trend is widespread,” …