Price 2017 Caducées : Makheia award for the national campaign for the prevention of diabetes

For the past 28 years, The Caducées, an event organized by ESCP Europe, aims to reward the best campaigns in the field of medicine and health. A jury, composed of doctors, pharmacists and the general public, elects the most beautiful achievements of medical communication.

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The edition 2017 was awarded a prize by the French Federation of Diabetics for its prevention campaign in the category ” patients Association “.

The campaign, which took place from 2 to 9 June, has been designed and developed by Makheia and had the theme: the balance of life.
The device, circulated in the public space, included a media campaign (signage, pamphlets, radio spot), a social media (#contrelediabete, #chouetteunerecette), a relay Internet via a dedicated website and interactive animations on the whole territory, in particular inviting the public to take the test risk.

For more information : http://federationdesdiabetiques.org/ and www.contrelediabete.fr
For the complete list of Caducées 2017 is here : http://www.lescaducees.fr/evenement-ndc-2017/

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