An advertising campaign of Gap, showing a child veiled stirs controversy

“Start the year off on the right foot is not to put one at the Gap. There is nothing to authorize or justify that we are sailing girls : where is their freedom ? Where is their free will ? Where is their choice ? As this is a commercial argument to me écœure. “The mp for The Republic in motion (LRM) Aurore Bergé responded, on Friday, August 10, to the controversy caused by an advertising campaign from the american brand of ready-to-wear Gap in which appears a child veiled. On Twitter, the spokesperson of the group MLRS at the Meeting called, like others, to boycott Gap.

Start the year off on the right foot is not to put one at the Gap.
There is nothing to authorize or justify that one sailing… https://t.co/ozb9mBK5MG

— auroreberge (@Aurore Bergé)

In cause, a campaign for the collection launched for the new school year, of which a first image has been published by the English-speaking@GapKids brand the 31 July. There are two children, including a small girl, wearing a veil of blue. Saturday, the image, and a clip involving twenty children, including the girl veiled, were visible on the French site of the clothing brand.

The sign explains about the campaign that ” this season, GapKids encourages children to reconnect with the school in celebrating the differences “. It also indicates that the children who appear in the advertising from a public school elementary new york :

“Our campaign is worn by children from the PS13 [Public School 13, the name of the school] in Harlem, New York, and we appeal to their strengths and their creativity to achieve something really incredible.”
“A trampling of our values “

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