Netflix reinforces its presence in India

(Reuters) – Netflix (NASDAQ:NFLX) has introduced Wednesday its first original series in India, extra step in the battle at the service of streaming video of Amazon (NASDAQ:AMZN) Prime, to capture a portion of a potential market of over a billion viewers.

The original series in america, such as “House of Cards,” “Orange is the New Black” and “Stranger Things” have made the success of the american giant of online video, which has 125 million subscribers throughout the world.

But like other groups of entertainment americans, Netflix has embedded the need to create local content in order to conquer the users of some major emerging countries, which should be an engine of growth over the next decade.

The launch of this series in hindi dubbed “Sacred Games”, comes as Comcast (NASDAQ:CMCSA) and Walt Disney are vying for control of the pay-television network indian Tata Sky within the framework of their struggle for the Twenty-First Century Fox (NASDAQ:FOX).

Netflix will invest this year eight billion dollars (seven billion euros) in the production of original content and said that this amount would increase. The group’s turnover has increased by more than 58% last year, according to the latest documents of stock exchange.

While the chinese market remains padlocked, India is at the heart of the growth strategy of the group. Netflix wants to launch three other original programs, compared to 10 provided by Amazon.

(Vibhuti Sharma; Catherine Mallebay-Vacqueur for the French service)