Private driver, the French leader on the market of the VTC, has chosen the platform Emarsys to customize and automate all of its marketing campaigns for consumer, mobile, email and on social networks.
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With a workforce of 130 employees, Private Driver today has one million customers and 15,000 drivers partners in Ile-de-France, in Lyons and on the Côte d’azur.
Since its launch in 2012, the company has experienced a growth to three figures, but until now had neither the technical tools nor the human resources to optimize their CRM. So it needed a new solution that is able to customize and automate their campaigns.
“The tool that we use until the end of 2016 was more suited to the size of our operations. It was limited to email, did not offer the automation and reporting functions were too limited, ” says Amandine Plas, Head of CRM Marketing Private Driver. “We were looking for a more powerful solution, able to customize and automate our campaigns on all channels, all offering us a great setup flexibility. ”
Operational from December 2016, the platform Emarsys, thanks to its capacities of artificial intelligence, connects in real time with the client database of the Private Driver and automatically sets for each campaign, the type of message, the channel, the most suitable and the sending time of the most effective type of customer profile.
“We simply have to define the routes and messages, and the platform Emarsys takes care of the rest,” says Amandine Plas. “Our campaigns are published on a daily basis today in this way. ”
Since its installation, the solution Emarsys has allowed Private Driver to increase the number of its marketing campaigns, significantly reducing the time and resources necessary for their implementation. By implementing programs such as retention, conversion rates have increased by 20% on average.
“In a few months of use, we have not yet been able to exploit only a small part of the potential of the platform Emarsys. Its power and setup flexibility gives us the ability to customize fields to the envi function of our needs at the time. This will enable us in the future to go much further in customization, ” says Amandine Plas.
Designed specifically to address the unique challenges faced by marketers targeting consumer markets, the solution Emarsys integrates functions of intelligence customer, personalization, recommendation and predictive marketing automation omnicanal large-scale, on all devices and all social channels in one and the same cloud platform. It combines machine learning and big data to convert the raw data on consumer behaviour in the in-depth knowledge on the identity of each client, to create experience and customer journey is highly personalized. Marketers who use solutions Emarsys benefit of customer relationships that are more sustainable and that generate more revenue.
About Emarsys
Emarsys is a leading global provider of marketing software in the cloud for B2C business and the first cloud-based B2C marketing. Emarsys provides useful data to companies that target their customers by combining the “machine learning” and data science to something truly personalized and multi-channel to better reach customers while maximizing engagement and outcomes. With over 500 employees in 16 offices around the world, Emarsys serves more than 1,500 customers in 140 countries. Every month, Emarsys send over seven billion messages, enabling its customers to increase their sales and their return on investment. To learn more about the innovative solutions Emarsys, click here.
About Private Driver
Created in 2011 and launched in march 2012, Private Chauffeur is the French leader on the market of companies of VTC, and the leading French independent to offer solutions for the transportation of persons general public, with prices announced in advance. Private driver now has close to 1 million customers who have adopted this service, providing more than 15 000 drivers partners to hundreds of thousands of races in the Ile-de-France, in Lyons and on the Côte d’azur each month. Private driver won the BFM Académie 2013, the first contest of entrepreneurs in the radio and television.
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